How to get Sitelinks Appear on Google Search Results

When a user searches for your company name in Google, below the site title and description you will see links pointing to what Google believes are the most useful pages of our website. Sitelinks increase the amount of space your entry occupies in the search results and this means more visibility and higher CTR’s. Additionally, when sitelinks are shown for your brand name, users can directly go to your inner pages without having to visit your homepage. This provides users with a better experience and you get traffic to the pages that are more important for your business/website.

Although you cannot directly specify sitelinks (they are automated by the Google algorithm), there are a number of ways to help Google pick the right sitelinks for your website. It’s up to Google to decide whether to show or not sitelinks for the particular search query. However, you can take the following steps to increase your chances of Google displaying your sitelinks:

  1. Become the top result for your brand name. If you are not the top result, you should:
  • Check robots.txt and make sure that Google can access and index your website without any problems. https://www.reliablesoft.net/robots-txt-seo/
  • Make sure that your brand name is included in your homepage title.
  • Make sure that your brand name is visible as text on your homepage and it’s wrapped with the <h1> tag.
  • Make sure that your homepage has enough text content with information about your brand.

2. Create a simple site structure: The site structure is perhaps the most important factor when it comes to sitelinks. You need to provide Google and your users with a simple and easy to follow site structure.

  • Your website has a hierarchical site structure with no more than 3 levels.
  • The menu of your website replicates the site structure. Don’t provide users with a different menu than your structure. These two have to be in synch for best results.
  • The most important pages of your website (and pages you want to show as sitelinks), are included in your main menu.

3. Link important pages from your homepage. Besides adding sitelink candidate pages in your menu, you should also add text links pointing to them from your homepage. You can check the internal links report in Google Search Console to see the number of internal links per page.

4. Define proper titles and descriptions for sitelink candidate pages. For example, if you want your ABOUT US page to appear as a sitelink in Google, make sure that the title of the page is ABOUT US and not anything else and that it has a good meta description.

5. Google is showing the search box as part of a site’s sitelinks. In order to get a search box in the search result pages, you need to have a working search engine installed on your website and add the right structured data markup.

6. Structured Data to insert into the head of your homepage:

<html>
<head>
<title>Party Coffee Cake</title>
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Recipe",
"name": "Party Coffee Cake",
"author": {
"@type": "Person",
"name": "Mary Stone"
},
"datePublished": "2018-03-10",
"description": "This coffee cake is awesome and perfect for parties.",
"prepTime": "PT20M"
}
</script>
</head>
</html>

7. To get the your website’s search bar to appear in Google’s results. Below is an example showing https://developers.google.com/search/docs/data-types/sitelinks-searchbox

<html>
<head>
<title>The title of the page</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.example.com/",
"potentialAction": [{
"@type": "SearchAction",
"target": "https://query.example.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},{
"@type": "SearchAction",
"target": "android-app://com.example/https/query.example.com/search/?q={search_term_string}",
"query-input": "required name=search_term_string"
}]
}
</script>
</head>
<body>
</body>
</html>

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